Personal Brand

In 2016, I embarked on a side project to get my values, thoughts, and basic information into an identity branding guide.

Towards the end of 2015, I became more and more interested in graphic design and wanted to tackle a branding project after seeing fellow designers and developers create their online portfolios. As part of my 2016 New Year's Resolutions, I committed to creating a branding guide for my online web presence as well as for anything I published in print. From this identity branding guide, I would use the assets, styles, and guidelines to build my new website as well.

Although I know it's not typical for designers to create brand guidelines for individual people, I wanted to create a sense of consistency for everything I published and created. Throughout this process, I learned how much work goes into creating a style guide, and several years later in 2018, much of this knowledge was useful when leading the creation of Putnam Investments' Atlas Design System.

After eight months of working on this as a side project, I could finally call my project complete. All my work culminated in a physical copy of my style guide, bound and printed as a hardcover 8" x 8" book that exists on my bookshelf in physical form today.

Front cover of Derek Mei's identity branding guide

Interior of Derek Mei's identity branding guide

Stationary - business cards, letters, and branding related to Derek Mei's identity branding guide

To see the complete identity guide, click here.