Drive, Motivation, and Open Web

In college, I founded an organization called Open Web which teaches students web development so they can build websites for non-profits. Throughout the process, I've learned a lot about internal motivation and incentives to drive people to perform their best.

Background Image by Axel Antas, Open Web logo by Emily Feng, Book by Daniel Pink

Background Image by Axel Antas, Open Web logo by Emily Feng, Book by Daniel Pink

Drive, Motivation, and Open Web

[Book] Drive: The Surprising Truth About What Motivates Us by Daniel Pink

Over the past year and a half, I’ve been constantly trying to find the single driver that will keep me motivated to work towards my goals each day. But there’s a quote that sums up why I still haven’t found it.

“Motivation is the bug that bites you in the ass when you need it. What you need is discipline.” I recently finished Drive: The Surprising Truth About What Motivates Us by Daniel Pink. In this book, Pink runs through a series of psychological experiments and decade-long observations that analyze how humans can perform at their highest level.

As modern day humans, we have the innate drive to eat, drink, reproduce, and respond predictably to either positive or negative stimuli. However, over a long period of time, how do we keep ourselves motivated, day in and day out?

I’ve had the opportunity to observe this phenomenon firsthand in one of the student clubs I am in, Open Web. I co-founded Open Web the spring of 2014 with my roommate and several of my friends, aiming to teach web development to Boston University students with the hope they would join one of the many student teams we organized to create websites free-of-charge for nonprofit companies in the Boston area.

At our inception, we had almost 300 students sign up for our mailing list. At our first general meeting, we had more than 60 students show up eager to join one of our four student teams. Now, for each one of our four teams, we are lucky to have five people show up to each weekly meeting

And I constantly ask myself this question.

“What keeps these people motivated and what can I do to help them perform at their highest level?” I’ve identified three major issues in Open Web’s current organizational structure that might explain why we struggle to attract and retain driven members.

  1. Open Web is a student-run organization, and all our members join voluntarily. We have no power to pay our members for creating websites for non-profit companies, and personally, I believe this is one of the biggest barriers holding us back from attracting and retaining dedicated students. As Pink says, if proper baseline needs are not fulfilled, it becomes much more difficult to foster a mindset that is not centered around monetary rewards nor causal punishments, but one centered around self-direction and the desire for self-improvement.
  2. People exert more effort toward a task or a goal they feel is worth their time. It might sound crude, but the reality of why most our members joined Open Web was not to help non-profit companies, but to improve their professional skills and become more attractive to potential employers. This is completely understandable, and even expected, but what would change if we advocated intrinsic drives by letting our members choose what they wanted to work on?
  3. Working together in groups can be hard, especially when ideas and beliefs clash. The same holds true when people work on websites; if you have too many people working on a site, some people might feel like they aren’t contributing or making a significant difference. By creating smaller groups, team members hold each other accountable, and are more likely to stick through a project to the end, because each members knows his/her contribution can determine success or failure.

As Open Web expands into its second year, we realize that we can attempt to motivate our members as much as we want through discipline or incentives, but the only way to attract and retain truly motivated members is to provide the right work environment for each member to work in. I firmly believe that there are motivated people at BU, but more importantly, I believe that by restructuring the way we operate, we can create a symbiotic relationship that creates more value for both our members and for Open Web.